Our consultants and our parents have a few things in common.
They can guide, lead and offer invaluable advise. Even when it's not needed
YOUR STORY IS IMPORTANT
AppealCulture provides a breadth of marketing consulting services to support our clients from strategy, to planning, through execution. Our deep understanding of the global communications environment and our creative and rigorous analytic techniques enable us to craft winning marketing strategies and programs for our clients. We see individual business issues in the context of overall industry financial and value relationships, allowing us to deliver detailed, focused and pragmatic recommendations, and blueprints for sustainable impact and change.
We provide program management and project delivery to support execution across the broad spectrum of marketing services such as Customer Segmentation, Customer Experience Assessment, Product Management, Retail Sales Channel Assessment and Marketing Communications.
- Go to Market Plans
- Customer Acquisition
- Customer Retention
- Product Development & Management
- Product Marketing
- Viral Marketing
- Customer Care Strategy
- Social Media Strategy
- Online Communities
- Technology Analysis
- Start-up Research
PRODUCT RESEARCH & DEVELOPMENT
AppealCulture can provide product testing and communication testing (i.e. advertising material), using market research techniques. We have often developed prototypes along simplistic lines, and used these to test concepts so that firms do not engage in large expenditure on product development, and then face product failure or large outlay costs. We can work with you to develop innovative ways of testing prototypes, product concepts, service concepts, etc., prior to high investment and risk being undertaken in the market place. We can also assist you with communication platform development and with testing advertising campaigns, messages, positioning statements, etc. to prevent high expenditure on promotional material without understanding the implications, risks and customer responsiveness. The result is that we have excellent success in product launches and we follow up an appropriate new product development path that ensures that the right commercial decisions are made at every point in time before final commercialization.
New Product Development
AppealCulture’s wide industrial & service experience assists companies to:
- Research new ideas & innovations.
- Develop prototypes.
- Trial products/services.
- Establish a commercial basis for new products, including initial sales.
LET’S DO SOME BUSINESS
Business development is a combination of strategic analysis, marketing, and sales. Our Business development (or “biz dev”) consultants can be involved in everything from the development of your products and services, to the creation of marketing strategies, to the generation of sales leads, to negotiating and closing deals. At AppealCulture, our job as a business development professional is typically to identify new business opportunities—whether that means new markets, new partnerships with other businesses, new ways to reach existing markets, or new product or service offerings to better meet the needs of existing markets—and then to go out and exploit those opportunities to bring in more revenue.
Since the field is so closely related to marketing and sales, even when an organization doesn’t have a stand-alone business development department or employees with the phrase ‘biz dev’ in their job titles, you can bet that folks in sales and/or marketing are handling business development responsibilities. Our consultants have helped in business development area in all industries—at everything from tech startups to huge health care or technology companies. What the work entails, exactly, depends on how big a company is and what industry it’s in.
HOW DOES IT WORK?
Usually the first aspect of the business development consulting approach is to identify new business opportunities. This means several things, in terms of what we will do. First, we will need to stay abreast of what’s happening in your industry—what your competitors are up to in terms of products and service offerings, pricing, marketing strategies, and so on. Second, we will need to make sure you understand what your company is up to on an ongoing basis—to understand your company’s strategy, how your company compares to its competitors, and how it’s perceived in the marketplace. Third, we will need to understand the market for your company’s offerings—who comprises it, and how it may be changing.
Next, We will need to think creatively about everything we know about your company. This is the part of the job in which AppealCulture identifies possible ways to improve your company’s sales, which can mean identifying anything from new market segments (or individual potential clients), to new sales channels to sell through, to other, related products or services in the marketplace with which your company’s products or services can be combined into synergistic, “co-branded” offerings.
WHEN IT ALL COMES TOGETHER
The crucial part of our job is prioritizing the new business opportunities we have identified. To do this, we will need to compare the potential returns of each new opportunity to the costs your company would incur to exploit it. Which means data, a lots of data. Finally, we have to bring the new opportunities we’ve identified and prioritized to fruition. In other words, we’ll be negotiating with those at other organizations who can help you take advantage of the opportunities we’ve identified. And, we will be closing deals with those other organizations to increase your company’s bottom line.
Business development involves varying degrees of sales and strategy. In some companies, biz dev people may focus on getting new corporate sales accounts, while in others they may lead new product development. Using AppealCulture as your business development team is an excellent way to become adept at business strategy while gaining hands-on experience in negotiating deals and managing partner relationships. Our efforts are highly cross-functional, requiring close collaboration with various internal and partner-company teams such as sales, engineering, and marketing to ensure that a deal is consummated. Please contact us today to learn more about our consulting practices.