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Do You Know The Ultimate Goal?
Every small business owner has one ultimate goal. To succeed. Success itself is the defined differently for and by each business owner. In my experience most of the business owners I have talked to never have a clear goal. Here is what I mean. As a small business owner my ultimate goal has been …
No Resolutions; Only Revolutions
. I am sure by now you have already unwrapped your Christmas gifts and sorted out the “keepers” and “returns”. I was reading a book earlier and came across few questions – “The greatest gift you can give yourself is a new beginning. What if you could start again, with nothing from the past to …
Christmas Did Not Exist For Me and I Couldn’t Find it
Christmas did not exist for me. I couldn’t find it. Let me clarify. Christmas did not exist for me until I started receiving special offers and happy holiday emails from every vendor I have ever done business with. Within the course of last 14 days my inbox has turned into a virtual landfill of red …
If you don’t have a Blog, You don’t exist
As we are approaching 2011, one thing is very clear; “The new decade is all about engagement”. As a business if you don’t have a blog to express and engage, you don’t exist. Blogging isn’t just your virtual diary anymore or a place for your personal thoughts. Today, blogging is an essential instrument for your …
Why Nobody is Following You on Twitter
A lot of marketing or communications companies have embraced the beauty of Twitter and other social media as a vital tool in promoting a product. However, just because you have the tools doesn’t mean you’re using them correctly. It is impressive when a company is equipped with a good website, blog, mobile app and social …
Small Business and Facebook; Match Made in Marketing Heaven
Social media is not only the gateway to unlimited information–sometimes almost too much information–these days, but it’s also an easy, effective and creative way to brand the company you’ve always wanted to have. Starting a small business and keeping it unique, creative and significant in your field is costly as it is. You want to …
Your Story is Your Business; Don’t Screw it Up
“To be a person is to have a story to tell.” —Isak Dinesen I have nothing in common with Isak Dinesen except the fact that I am also a storyteller. Let me explain. Isak Dinesen (real name Karen Blixen) was a Danish author and is famous for her memoir, Out of Africa, and for several …
