Story:
The Center for Telehealth and e-Health Law (CTeL) has established itself as the “go-to” legal and regulatory telehealth organization – providing vital support to the community on topics such as: physician and nurse licensure; credentialing and privileging; Medicare and Medicaid reimbursement; and private insurance payment policies. The organization was established in 1995 however did not focus on the marketing initiatives until years later.
Challenge:
CTeL was looking for a creative marketing firm that can help them with their overall marketing strategy, branding, website design and development, online marketing and social media strategy. CTeL also wanted a website design that was fresh and clean with the ability to update content on regular basis. Ease of use and friendliness of the tools was their number one concern.
Results:
Our goal was to create a website that makes serious topics like healthcare and law look and feel fresh and interesting. We accomplished that by coming up with an upbeat branding scheme for CTeL. A new logo with vibrant shades of blue and green was designed and a new brand was born. We created a new website design based on a CMS technology that allows CTeL’s non-technical staff to easily create, modify and update content. We also developed and integrated membership solutions with various level of memberships supported by the CMS. Number of technologies (Flash, pHp, HTML, CSS, JavaScript, JQuery, XML) were utilized in creating the complete solution for CTeL.
Testimonial:
“Site is due to launch in October 2010!”
“This section will be updated with customer comments as soon as the site launches”
